Friday, February 10, 2012

CNN: Starbucks to offer alcohol in more locations

NEW YORK (CNNMoney) -- Listen up, beer lovers -- you may soon be able
to get your suds in grande form. At Starbucks.

Starbucks said Monday that it would begin offering beer and wine at
select locations in Atlanta and Southern California by the end of this
year, to go along with several locations in the Chicago area that have
previously been announced.

Starbucks (SBUX, Fortune 500) began the initiative in the Pacific
Northwest in late 2010.

"As our customers transition from work to home, many are looking for a
warm and inviting place to unwind and connect with the people they
care about," Clarice Turner, Starbucks' senior vice president for U.S.
operations, said in a statement.

"We're pleased with the response of our customers to the introduction
of wine, beer and premium food at several of our stores in the Pacific
Northwest, and we're excited to see how the idea translates to other
markets."

The "enhanced menu" at these locations will also include savory
snacks, small plates, and hot flatbreads, Starbucks said. The wines
and beers on offer "will be hand-selected to reflect local customer
tastes and preferences," the company added.

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